Hay Group is a global management consulting firm that works with leaders to transform strategy into reality. Consultants work with more than 8,000 organisations in the private, public and not-for-profit sectors, across every major industry, in virtually every corner of the earth.
A new strategy for the organisation was developed to improve its alignment with clients’ needs and increase differentiation in a crowded ‘management consultancy’ market. Thinkfarm was commissioned to produce clearly articulated brand positioning, messaging and then use that to inform the development of a new tone of voice, behavioral change and a new identity system to guide the design of collateral; in print and online.
As part of Thinkfarm’s creative team, I played a leading role in the design of the components – from the brand identity system to stationery, brochures, the website and brand guidelines. The templates that were created had to be well-considered and built so that they could be consistently applied throughout the world.
Credit: Work undertaken whilst under contract at Thinkfarm, London.